How Act Now used Movement Pages to fund campaign stunts, research and investigations

Act Now is a people-powered campaigning organisation for Northern Ireland. It runs bold, attention-grabbing campaigns designed to expose wrongdoing and force issues into the public eye. Their work often combines investigative research, creative stunts, and rapid-response campaigning, all of which require flexible, fast fundraising.

Before working with Movement, Act Now needed donation pages that could be launched quickly, explain complex work clearly, and convert moments of public attention into financial support. They also wanted to move beyond one-off appeals and test different fundraising approaches without rebuilding pages from scratch.

Using Movement’s Pages tool, Act Now adopted best-practice donation page templates built by campaigners, not marketers. These templates are optimised for clarity, urgency and trust, helping supporters understand exactly what their donation would fund. The team used pages to crowdfund investigative work, support campaign stunts, and underwrite research that feeds directly into their public actions.

Because Pages are easy to duplicate and customise, Act Now were able to spin up new appeals quickly around emerging stories. This allowed them to test messaging, donation amounts and framing, while keeping a consistent supporter experience across campaigns. Built-in analytics helped the team understand what was working and refine future appeals.

The result was a clear uplift in average donation values across campaigns, with particular success in crowdfunding for investigative work. Supporters responded positively to transparent asks and clear explanations of impact, helping Act Now fund the behind-the-scenes work that powers their most visible campaigns.

Key takeaway:
Well-designed, campaign-led donation pages make it easier to turn attention into sustainable funding, especially when fundraising is directly tied to action and accountability.