A/B Testing
Personalised conversations, at scale. Try Now >>>

A/B test every touch point

Work out the best channel and content to resonate with your audience and grow their support for your campaign, whether that's SMS, email, or landing pages.

Get Started
All-in-one Campaign Platform
Personalised conversations, at scale. Try Now >>>

SMS test on the fly

In the midst of a campaign test what message resonates best with your campaigners on the ground, what fundraising request raises the most and test against different audience segments to see who your biggest fans are.

Test email content and subject lines

Try as many different variations on email content, from buttons to images and copy as well as a range of subject lines to see what gets the best open and conversion rates.

Personalise landing and action pages

Running a petition or donation page? You can personalise your content depending on the person viewing the page using our conditional content creator. See what messaging drives conversions and personalise right down to the name of the person viewing the content.

Our Platform

Actually test those cool comms ideas

Our email sender allows you to test and learn on the fly, helping you react to real time situations:

Personalisation

whether its using custom fields to test different links, names and copy or our easy to use email designer, see what resonates best with your audience.

A/B testing

Test on the fly with our A/B test that lets you compare unlimited subject lines in the same campaign, as well as the content of the email itself, compare buttons and copy and adapt in real-time.

Segmentation

Wouldn't be better if you could send an email to one group who'd donated and another email to new subscribers? Well our segmentation allows you to do just that within your campaign.

Automated journeys

Kick-start memorable user experiences with our automated welcome and engagement journeys.

Easy to Integrate

Compatible with your tech stack and your team culture.

We're a hands on team, so you'll get our personal support in your onboarding.

As campaigners ourselves we know how important it is that new software connects with existing programmes. That’s why Movement is the most versatile campaigning tool in the market.

If we don’t already connect up with what you have, our team will work to ensure we do when you onboard.

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Customer Support

“Movement helped us reach 20,000 voters in minutes”

How Labour won the 2024 General Election using Movement
Fast Support
“The beauty of Movement is it’s built for humans and is designed to encourage innovation.”
Our Blog
Boost your fundraising with Liquid, the email code that moulds your content to your supporters’ data
Tactics

Boost your fundraising with Liquid, the email code that moulds your content to your supporters’ data

Liquid is a simple, template based programming language, which is like a ‘fill in the blanks’ for emails.
Faye Brookes
Customer Operations
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It’s time to deliver on electronic balloting
Movement's Story

It’s time to deliver on electronic balloting

If the UK wants to modernise democracy, it must trust the same digital tools that already power our petitions, our campaigns, our donations, and our daily lives.
James Rees
Co-Founder
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What we learned from our clients in October
Industry News

What we learned from our clients in October

Five campaigns, five lessons from the frontline of change.
Oisin Teevan
Marketing
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Act fast, then refine: Lessons from our webinar with All Out, Good Law Project and SmartRaise
People Behind The Movement

Act fast, then refine: Lessons from our webinar with All Out, Good Law Project and SmartRaise

Meet people where they are, tell a story people can join ... some crucial lessons from our October 2025 webinar
Oisin Teevan
Marketing
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iOS 26 “Promotional folder” and using branded RCS
Tech Talk

iOS 26 “Promotional folder” and using branded RCS

Apple has announced that it’s releasing iOS 26 in October. Here’s what we know so far about how it will affect your SMS comms and how branded RCS can help
Oisin Teevan
Marketing
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Movement’s top events at TUC 2025
Industry News

Movement’s top events at TUC 2025

From AI in the workplace to the crisis in Palestine we pick the most prescient events at this year's TUC
Oisin Teevan
Marketing
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Using downtime to improve your campaign processes
Tactics

Using downtime to improve your campaign processes

I look back at how we used downtime to improve our processes, tools and people between different campaigns.
James Rees
Co-Founder
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What we learned from our clients last month: August
Industry News

What we learned from our clients last month: August

It might be summertime for our Northern Hemisphere clients but that hasn’t slowed down their campaigning one bit.
Oisin Teevan
Marketing
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Introducing Email to Target
Tech Talk

Introducing Email to Target

Enable supporters to send personalised emails directly to key decision-makers using our Email to Target feature.
Oisin Teevan
Marketing
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How to improve your email open rates
Tactics

How to improve your email open rates

Here’s a practical guide to improving your open rates that we’ve developed over the years from conversations with clients and our own tests.
Oisin Teevan
Marketing
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iOS 26 and your SMS comms
Tech Talk

iOS 26 and your SMS comms

.Apple has announced that it’s releasing iOS 26 in October. Here’s what we know so far about how it will affect your SMS comms.
Oisin Teevan
Marketing
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Soft opt-ins for charities are here
Industry News

Soft opt-ins for charities are here

If a person’s contact details are collected as the result of signing a petition or making a donation, charities can now follow up with marketing comms.
Oisin Teevan
Marketing
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5 steps to improve your signup page
Tactics

5 steps to improve your signup page

Improving your signup page can be incredibly simple, in fact we’ve broken it into five easy-to-follow steps to help you create a smoother, more effective recruitment process
Oisin Teevan
Marketing
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Report: Modernising union recruitment and engagement
Industry News

Report: Modernising union recruitment and engagement

Unions are fighting on many fronts. The technology they use should make that fight easier.
Oisin Teevan
Marketing
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Ready for electronic balloting
Industry News

Ready for electronic balloting

Should the legislation happen, trade unions will be able ballot directly through the Movement.
Oisin Teevan
Marketing
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6 essential steps to streamline campaign data management
Tactics

6 essential steps to streamline campaign data management

Here are six essential steps to help political parties tidy their campaign data and enhance their electoral strategies.
Oisin Teevan
Marketing
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What campaigns benefit from Movement?
People Behind The Movement

What campaigns benefit from Movement?

Our commitment to facilitating meaningful change extends to trade unions, not-for-profits, and political parties.
Oisin Teevan
Marketing
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Email marketing rule change promises transformative impact for charities
Industry News

Email marketing rule change promises transformative impact for charities

This change promisies to level the playing field between non-profits and businesses in their ability to engage supporters.
Oisin Teevan
Marketing
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Introducing the Organiser Dashboard
Tech Talk

Introducing the Organiser Dashboard

Replace those spreadsheets and bits of paper with our very own centralised digital clipboards.
Oisin Teevan
Marketing
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How SMS 2.0 will power progressive change
Tech Talk

How SMS 2.0 will power progressive change

SMS 2.0, or Rich Communication Services (RCS) is emerging as a powerful tool for progressive organisations.
Oisin Teevan
Marketing
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Read case study