A/B test every touch point
Work out the best channel and content to resonate with your audience and grow their support for your campaign, whether that's SMS, email, or landing pages.
SMS test on the fly
In the midst of a campaign test what message resonates best with your campaigners on the ground, what fundraising request raises the most and test against different audience segments to see who your biggest fans are.
Test email content and subject lines
Try as many different variations on email content, from buttons to images and copy as well as a range of subject lines to see what gets the best open and conversion rates.
Personalise landing and action pages
Running a petition or donation page? You can personalise your content depending on the person viewing the page using our conditional content creator. See what messaging drives conversions and personalise right down to the name of the person viewing the content.
Actually test those cool comms ideas
Our email sender allows you to test and learn on the fly, helping you react to real time situations:
Personalisation
whether its using custom fields to test different links, names and copy or our easy to use email designer, see what resonates best with your audience.
A/B testing
Test on the fly with our A/B test that lets you compare unlimited subject lines in the same campaign, as well as the content of the email itself, compare buttons and copy and adapt in real-time.
Segmentation
Wouldn't be better if you could send an email to one group who'd donated and another email to new subscribers? Well our segmentation allows you to do just that within your campaign.
Automated journeys
Kick-start memorable user experiences with our automated welcome and engagement journeys.
Compatible with your tech stack and your team culture.
Works as your only CRM, or alongside the one you have. Some organisations use Movement for everything: contacts, communications, campaigns, donations, ballots. One system, no integrations to manage, no data spread across tools.
Others already have a CRM for membership admin, or casework. Movement can sit alongside your CRM, syncing contact data in real time. Your existing system can stay your source of truth. Then Movement becomes your campaigning CRM: the place where you segment audiences, send communications, run ballots, and track engagement across multiple channels.
If we don't connect with something yet, our team can scope and build a custom integration.
"Movement lets us segment our members by workplace, region, and role. We're talking to people about their school, their local issues, their specific pay situation."
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What it takes to win in 2026 (lessons from our Campaigning Playbook webinar)
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Boost your fundraising with Liquid, the email code that moulds your content to your supporters’ data
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It’s time to deliver on electronic balloting
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What we learned from our clients in October
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Act fast, then refine: Lessons from our webinar with All Out, Good Law Project and SmartRaise
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iOS 26 “Promotional folder” and using branded RCS
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Movement’s top events at TUC 2025
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Using downtime to improve your campaign processes
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What we learned from our clients last month: August
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Introducing Email to Target
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How to improve your email open rates
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iOS 26 and your SMS comms
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Soft opt-ins for charities are here
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5 steps to improve your signup page
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Report: Modernising union recruitment and engagement
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Ready for electronic balloting
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6 essential steps to streamline campaign data management
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What campaigns benefit from Movement?
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Email marketing rule change promises transformative impact for charities
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Introducing the Organiser Dashboard
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How SMS 2.0 will power progressive change
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