A/B test every touch point
Work out the best channel and content to resonate with your audience and grow their support for your campaign, whether that's SMS, email, or landing pages.

SMS test on the fly
In the midst of a campaign test what message resonates best with your campaigners on the ground, what fundraising request raises the most and test against different audience segments to see who your biggest fans are.
Test email content and subject lines
Try as many different variations on email content, from buttons to images and copy as well as a range of subject lines to see what gets the best open and conversion rates.
Personalise landing and action pages
Running a petition or donation page? You can personalise your content depending on the person viewing the page using our conditional content creator. See what messaging drives conversions and personalise right down to the name of the person viewing the content.
Actually test those cool comms ideas
Our email sender allows you to test and learn on the fly, helping you react to real time situations:
Personalisation
whether its using custom fields to test different links, names and copy or our easy to use email designer, see what resonates best with your audience.
A/B testing
Test on the fly with our A/B test that lets you compare unlimited subject lines in the same campaign, as well as the content of the email itself, compare buttons and copy and adapt in real-time.
Segmentation
Wouldn't be better if you could send an email to one group who'd donated and another email to new subscribers? Well our segmentation allows you to do just that within your campaign.
Automated journeys
Kick-start memorable user experiences with our automated welcome and engagement journeys.
Compatible with your tech stack and your team culture.
We're a hands on team, so you'll get our personal support in your onboarding.
As campaigners ourselves we know how important it is that new software connects with existing programmes.That’s why Movement is the most versatile campaigning tool in the market.
If we don’t already connect up with what you have, our team will work to ensure we do when you onboard.
“Movement helped us reach 20,000 voters in minutes”