How HOPE not hate drove festive fundraising through WhatsApp

Hope Not Hate regularly campaigns against extremism and misinformation, with fundraising peaks often falling around politically charged moments, including the end of the year.

In 2025, the team leaned into WhatsApp for Christmas fundraising, recognising it as a high-trust channel where supporters are more likely to engage quickly.

Using Movement, Hope Not Hate sent WhatsApp fundraising appeals that met supporters where they already were. With fewer clicks, clearer asks and faster reads than email, WhatsApp consistently delivered a higher percentage of donations per send with stronger average donation amounts.

The approach allowed Hope Not Hate to maintain momentum during the holiday period while avoiding inbox fatigue.

Key takeaway:
WhatsApp reduces friction in fundraising, making it easier for supporters to give when motivation is high.