Our Blog

Today’s landscape moves more quickly than ever for digital campaigners. Communication and automation are increasing in speed, and with it policy changes are shifting too. In our latest webinar on fighting the roll-back in human rights for the LGBTQ+ community, speakers from All Out, Good Law Project and SmartRaise shared how they’re grabbing attention, mobilising support and turning that high intensity energy into wins. Here are the practical lessons you can apply to your campaigns right now:

1. Act fast, then refine

Speed mattered across every case study. When Hungary moved to criminalise Pride, All Out acted within days: petition live, WhatsApp sequences planned, media lined up, and coordinated lobbying in Brussels. Good Law Project mirrored this pace in the UK, standing up simplified pathways for supporters to complain to Ofcom and respond to an Equality and Human Rights Commission consultation with days to spare. The principle is simple: ship a credible first version quickly, then iterate as evidence arrives.

2. Keep actions simple and winnable

Friction kills participation. Good Law Project took complex, intimidating forms and rebuilt them into clear, minimal journeys that still met regulatory requirements. The result was that tens of thousands of valid submissions were sent on time. The same applies to every channel: fewer fields, plainer language, obvious next steps. If a supporter cannot complete it on a phone, on a bus, during a lunch break, it needs editing.

3. Meet people where they are

Email still matters, but messages that feel personal and immediate cut through. All Out’s WhatsApp sends consistently outperformed email click rates, especially when tied to real-world moments such as registration deadlines and Pride month. The takeaway is not to abandon email; it’s to blend channels. Use email for depth and narrative, SMS or WhatsApp for urgency and nudges, and social for proof and reach. Build journeys that move people between channels with intent.

4. Tell a story people can join

The most effective campaigns offered a clear role. In Hungary, supporters could sign, show up, share, and witness: a sequence from digital action to physical presence to public pressure, culminating in the delivery of signatures to an EU Commissioner and a viral projection in Budapest. That narrative arc matters. Supporters are not clicks; they are protagonists. Give them scenes to play.

5. Personalise with purpose, not gimmicks

All Out segmented by time zone and geography to avoid anti-social send times and to respect context. You do not need fancy dynamic content to get started; basic segmentation and sensible scheduling go a long way. Open replies in peer-to-peer formats when you can resource it, and close them when you cannot. Authenticity beats automation theatre.

6. Build for measurement from the start

Data only helps if you can see it. Track the basics religiously: source, medium, device, conversion, drop-off. Good Law Project stressed designing actions so they can be measured against real KPIs, then actually looking at the numbers and codifying the learnings. SmartRaise stressed the importance of tracking referrals as seriously as you track paid spend. Trusted networks move money and participation; you should know which communities and messengers do the lifting.

7. Use scarcity and timeliness honestly

Deadlines focus attention. The strongest peaks came from real, near-term moments: registration cut-offs, legal complaint windows, planned announcements and protests. Map your issue calendar, mark your likely spikes, and prepare creative, copy and data capture well in advance so you can simply turn the key when the moment arrives.

8. Convert spikes into staying power

Momentum is not a given. SmartRaise’s guidance was that when you have attention, provide an easy ladder of follow-on actions and always offer a recurring-giving option alongside one-off asks. Use smart prompts based on giving history to suggest realistic upgrades. Always aim to transform a single outcry into sustained capacity.

9. Invest in foundations during the quiet

Fast does not mean chaotic. It rests on durable infrastructure: clean consent, dependable tooling, template libraries, pre-agreed escalation paths and senior sign-off on approach. Good Law Project took a deliberate pause to rebuild its stack so future moments could be met without scrambling. Your future self will thank you for the dull work you do today.

10. Make the most of modern messaging

RCS and branded messaging are changing expectations on mobile. Rich, verified messages with clear buttons build trust and lift conversion compared with plain-text SMS. WhatsApp remains a highly responsive space for timely, conversational actions, especially when you can segment sensibly and sequence messages towards a concrete outcome. Whichever channel you use, keep it short, human and action-led.

11. Collaborate, don’t go it alone

None of the wins happened in isolation. All Out worked alongside Budapest Pride, Rainbow Platform and ILGA-Europe; Good Law Project coordinated with tech partners to deliver quickly; SmartRaise emphasised the importance of trusted vendors on speed dial. Build your coalition and your supplier bench before you need them.

Five practical steps to take this month

1. Map the next 90 days of real-world moments on your issue. Draft first versions of the pages, petitions and emails now.
2. Shorten the action you ask of supporters. Strip form fields, simplify copy, test on a mid-range phone.
3. Blend your channels. Use email for narrative, WhatsApp or SMS for urgency, and add a clear two-step sequence for follow-on.
4. Instrument everything. Add UTM tags, define success metrics, and set up dashboards for actions, referrals and revenue.
5. Prepare your “fast kit”. Templates, audiences, sign-off rules, contact list for tech and media partners. Ready to go.

Ultimately, building relationships for the long-term is where you’ll win. If you show up consistently and speak with clarity, relevance and respect, your supporters will show up when it matters most, Budapest Pride is just one example of that. And as Good Law Project demonstrated, 2025 has belonged to campaigners who pair that trust with disciplined execution; fast launches, light-touch journeys, smart measurement and sustained follow-through. 

If you want a hand tightening your stack, launching new channels or setting up automated use-journeys, book a call here. 

‍

At Movement we take pride in serving a diverse range of organisations, each with completely unique needs and goals. Customers could have a decentralised membership structure with individual decisions being made at grassroots level, or members might use WhatsApp more than they use email. Whatever the situation, we work to ensure Movement benefits everyone. Our commitment to facilitating meaningful change extends to trade unions, not-for-profits, and political parties. Here we take a look at how Movement supports each of these groups to success. 

1. Empowering trade unions

Trade unions play a pivotal role in advocating for workers' rights and improving labour conditions across all industries. At Movement, we empower unions by giving them the en masse communication tools and data they need to win. Our comprehensive suite of tools and services is tailored to address the specific challenges faced by trade unions when communicating, including:

Membership engagement

We’ve helped unions like The National Education Union mobilise members through the power of mobile to successfully fight pension cuts and get a pay increase for their members. Our solutions enhance member engagement and foster a sense of community with interactive WhatsApp and SMS messaging. From phone banking to targeted email templates, we empower unions to connect with their members effectively ahead of key campaigns. 

Optional distributed organising

Movement allows for distributed organising, meaning that if preferred, teams at every level can access the tools and data they need to be effective. If it suits your setup you can choose distributed organising so you don’t need to be at head office or in a call centre to send communications, and our analytics means everyone can see the effectiveness of those calls and emails. 

Top level security and GDPR

While our data is accessible to your teams it’s also secure. Movement is designed with data security at its core, making GDPR compliance simple. All data is encrypted and stored in the UK or EU and users only see the data they need, when they need it.

2. Amplifying the impact of not-for-profit organisations

Not-for-profit organisations play a crucial role in addressing social, environmental, and humanitarian challenges around the world. At Movement we’re dedicated to supporting these not-for-profits in their work through tailored solutions such as:

Keep connections Local

No need to run 20 campaigns to keep conversations local. Match volunteers to members based on region, branch or workplace within a single campaign.

Drive advocacy

Over the years we’ve collaborated closely with a range of not-for-profits to develop successful advocacy campaigns. We’ve had recent success with LGBTQ+ rights group All Out, helping them mobilise members in the UK to reach out to their communities through WhatsApp, which has proven to be vastly more effective than traditional email. Our communication tools for WhatsApp and email in particular help create strong networks and a sense of belonging for members.  

No more patchwork of tools

The usual situation when not-for-profits come to us is that they’re using a range of outdated tools and spreadsheets to keep track of activity and save content. Movement brings all of your comms together into one place and helps you keep tabs with our easy-to-use analytics. 

3. Supporting political parties in driving change

Progressive political parties help drive public policy for the better. We partner with a number of parties to support their efforts in mobilising supporters, communicating their message, and winning elections. Our services for political parties include:

Immediate campaign support

Whether it’s immediate phone banking support during an election campaign or longer term advocacy building through email, our tools help political parties galvanise their voters to victory. We work closely with parties to develop comprehensive comms systems that resonate with voters and drive electoral success. 

Drive engagement

Parties can create personalised messaging for their members based on their data. Whether members engaged in polls and votes before or have newly joined, parties can create a personalised connection for everyone. For the Swedish Socialist Democratic party we’ve seen increased engagement and an uptick in calls as a result of Movement's email and phone banking. In an era of digital politics, we’ve helped political parties leverage technology properly  to engage supporters, mobilise volunteers, and fundraise effectively. Our digital marketing expertise and cutting-edge tools enable parties to reach voters across multiple channels and platforms.

Data analytics

Data-driven decision-making is essential for political parties to understand voter behaviour and optimise campaign efforts. Our data analytics empower parties to gather actionable insights, target key demographics, and measure the impact of their outreach activities.

So in all, we’re proud to serve a diverse set of people and groups that comprise trade unions, not-for-profits, and political parties. By providing tailored solutions we empower progressive groups to drive positive change and create real connections with their following.

Stay up to date with what progressive campaigns are doing all around the world. Hit the button below to receive our newsletter, once a month, straight into your inbox.