Build branded emails in a visual editor, or switch to Liquid templating for full control over layout and logic. Templates keep national and local sends on brand.

Personalise with first names, tags and custom field data, and show different content to different supporters with conditional blocks. Preview how it looks before anything sends.

Segment by action history, engagement, tags, custom fields and more, then save audiences to reuse across email, SMS and WhatsApp.

Run A/B tests on subject lines, copy, buttons, donation amounts and more, and let the winner go to the rest of your list.

Opens, clicks and delivery per send, with individual bounce reasons visible so you can troubleshoot rather than guess.

Option to draft and edit emails with your AI assistant through Movement's MCP connector (limited beta), including building an email straight from a Google Doc draft. It works with Claude, ChatGPT and open-source models, and can also build audiences, pull analytics and configure pages from inside the chat.

The connector works as your user, with permissions you set. Allow drafting and editing but not sending, for example. It never sends anything itself, and it's optional: your team decides who uses it, if anyone. No data is visible to the AI assistant.

Self-service deliverability stats, so you can see how sends are landing and fix problems early rather than after a campaign.

Self-service dashboards showing send frequency and engagement by team or branch, list growth over time with the sources of new supporters, trends across campaigns, and sector benchmarks. Exportable for board and committee reports.

Welcome journeys for new members, re-engagement sequences triggered by inactivity, and trigger-based sends across email and SMS. No integrations specialist needed.

Launching Autumn 2026. One view of every send across national teams, regions and branches. Clash detection and frequency caps stop the same supporter being hit twice in a day.

Broadcasts and rapid surveys with two-way messaging and an inbox for replies. Delivery reports and per-message analytics on every send.

Your name, brand and buttons inside the message. Branded RCS typically doubles response rates compared to standard SMS. Registration takes 6 to 8 weeks and we handle it for you.

Broadcasts, surveys and branded peer-to-peer through the WhatsApp Business API, collecting photos, videos and voice notes from supporters. Over 2/3 of an audience takes action through WhatsApp.

Personal messages from real volunteers and organisers, at scale, with central oversight of scripts and data.

Simple setup, GDPR-compliant data handling, and up to 45 calls per hour per volunteer. Every conversation lands back in the CRM.

A highly customisable page builder with live supporter counts and an optimised share flow built into every action.

Test the share messages supporters pass on after taking action, and keep the version that brings the most people back. Sharing is one of the strongest conversion points on the platform, so small improvements compound.

Embed surveys and actions in any website, so supporters can take action without leaving your site.

Email-to-target actions with representative lookups for MPs, MEPs and councillors, keyed to UK politics rather than US districts.

Question logic and progressive profiling straight into the CRM. Replaces SurveyMonkey, Typeform and Google Forms.

Event pages with RSVPs, automated reminders and follow-ups.

One-off and recurring donations via Stripe, with suggested-amount logic, upsell flows and GDPR-compliant receipts. No tip jar on your donation pages, ever.

Authenticated pages, surveys and votes, so the right person takes the action. Requires Verify.

Passwordless login via SSO, email or SMS, with optional two-factor authentication. Member lookup runs against your membership database, and logins can trigger automations.

Authenticated one-member-one-vote ballots with real-time turnout tracking, branch and workplace scoping, and automations triggered on vote submission.

Drive turnout on postal ballots with multi-channel campaigns and ballot replacement ordering. The National Education Union (NEU) took 10,219 ballot replacement orders from a single SMS.

Digital membership cards for members' phones, tied to their verified record.

Branches and local groups get their own logins and their own view of Movement, under the national organisation, so local organisers work in the same system rather than spreadsheets.

Branches and local groups create their own pages under your brand, with the data flowing back to the centre.

A live view for reps and organisers of who's active, who's at risk, and who to talk to next. Record offline conversations and see them in the data, with ballot tracking, turnout prediction and workplace drill-down. Built for untrained activists, not just paid organisers.

Share email templates, page styles and brand assets with every branch, so local sends look as good as national ones.

Every branch send, sign-up and action lands in the national CRM, with branch-level analytics so the centre sees what's working where.

Branch- and team-level sending with central oversight, fine-grained admin permissions, and optional approval workflows for local sends.

Optional approval steps for branch sends, so nothing goes out under the national brand without the right sign-off.

Coming Autumn 2026. National and branch sends on one calendar, with auto-prioritisation to prevent clashes and over-sending. Filter by team, channel, audience or campaign.

National, regional and branch structures with data flowing up to the centre. Built for how UK unions and federated organisations actually work.

Full supporter records with engagement and action history across every channel, plus automated follow-ups and reminders.

Store the data that matters to your organisation and use it everywhere, from targeting to personalisation.

Upload lists, update records en masse, and export reports on any attribute in CSV format. Your data is never locked in.

Invite administrators and control exactly what each one can access and do, from drafting through to sending.

Supporters manage their own subscription preferences, and every consent is recorded against their record for UK GDPR and PECR.

Your membership system stays the system of record. Movement syncs contact data in real time and becomes the place you segment, communicate, ballot and track engagement.

If we don't connect with something yet, our team scopes and builds the integration. No developers required on your side.

Consent handling built into the product, with double opt-in signup flows option.

Your data stays in the UK and EU, with no US transfers to explain to a works council or DPO.

Data encrypted in transit and at rest.

Cyber Essentials certified and PCI DSS v4.0 compliant, with documentation available in our trust centre.

Live platform status at status.yourmovement.org, so you never have to ask whether it's just you.

Optional, and always under your team's control. AI canned responses increase responses to your communications by 400% on phone banking and messaging. You decide what's switched on and who can use it.

A full-featured API with configurable permissions, so your team builds on Movement rather than around it. The MCP connector (under Email, above) uses the same permission controls.

Up-to-date guides on every feature at support.yourmovement.org.

Help from a team who have run the campaigns you run, not a ticket queue reading from a script.

Training and data migration handled with you, from kickoff to first send.

"Movement is very easy to use. I felt like I'd mastered the tool in about four hours." Alex, cofounder, The Dad Shift.

A named account manager who has knocked doors, built power and mobilised millions, working on your campaigns with you.

We only work with unions, NGOs and progressive parties, and we turn away work that conflicts with our clients' values. Your platform is never shared with the other side.