Tracking link generator
See exactly how your supporters arrived on your action pages. Add UTM tags to any link so your campaign analytics can split traffic by channel, message, and audience.
1
Where does your link go?
Paste the action page, petition, or landing page you're sending people to.
Please enter a valid URL, including https://
2
Add your tracking parameters
The link updates as you fill in the form. Stick to lowercase and use hyphens — your stats will thank you.
Quick fill for common channels
Where the traffic comes from. e.g.
newsletter, facebook, partner-union.
The type of channel. e.g.
email, social, sms, cpc.
The specific campaign or organising push. e.g.
winter-pay-rise, climate-march-march26.
For A/B testing or telling two links apart. e.g.
banner-top vs banner-bottom.
Keywords for paid search ads. Most organisers can leave this blank.
Identifier for a specific ads campaign. Movement reports use Source / Medium / Campaign — this is here in case you need it for other ad platforms.
Built for organisers
The tracking link is just the start.
You'll see which channels brought your supporters in. With Movement, you can act on it the same day — build an audience from who clicked, send the follow-up SMS, re-target the moments that worked, and turn one good campaign into the next.
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